Search Engine Optimization (SEO) is the practice of optimizing websites and web pages to improve their visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines. Here are key elements typically associated with search engine optimization.
Social Media Optimization (SMO) refers to the process of optimizing social media platforms and content to increase brand visibility, engage with the target audience, and drive traffic to a website or other online assets. The goal of SMO is to harness the power of social media to enhance a brand's online presence and reputation. Here are key elements typically optimization.
